Good design serves a purpose.
I help turn ideas into useful software.

I’m a Product Designer with over a decade of experience designing B2B software, specialising in complex workflows and interaction design.

I study how people work in practice, identify the right problems, and make deliberate trade-offs between user needs, product goals, and technical constraints.

I’m also a frontend developer. I prototype in code, work closely with engineers, and refine solutions through implementation, informed by feedback and real-world use.

Belgrade, Serbia · Open to remote work

Finolog

B2B · Finance & accounting

As founding designer, I led design from MVP to a mature accounting platform for small businesses. My work spanned product design, research, and hiring and mentoring designers.

Buddy

B2C · Education · Mobile

I designed experiences for children and parents in an AI English tutor, including voice interaction feedback, onboarding, and a cross-platform UI library.

Zettaplan

B2B SaaS · Work management

I designed task and collaboration workflows, access permissions, and reusable UI components for a work-management platform. I also contributed frontend code.

Compio

Personal project

Designed, built, and shipped independently a notebook calculator for everyday math. Editable calculations, reusable values, and currency and unit conversions.

Optima

Personal project

A desktop text editor combining writing, style and spelling checks, and automatic typography. Independently designed, developed, and launched as a commercial product for macOS and Windows.

Other experience

More product work, websites, visual identities, and experiments.